A client analytics portal for web agencies
Most clients cannot tell what their new website does for them. A client analytics portal turns the site's activity into numbers you can show every month: how many people visit, where they come from, and how many of them call or write.
What your client sees in the portal
Each client gets a private portal for their own site. It answers the questions they actually ask: is anyone visiting, who is calling, and is it getting better?
- Visitors, page views and sessions over time, compared with the previous period
- Calls, form submissions, e-mail clicks and WhatsApp clicks
- Where visitors come from: search, social networks, direct, other sites and tagged campaigns
- A world map with countries and cities, plus the pages people read most
- Devices, browsers, languages and the busiest days and hours
- How fast the pages load
Set up in one line, once
Create the client in Vortex, copy a single line of script and paste it before the closing body tag of their website. That is all.
The tracking itself is served and updated by Vortex, so when a new measure is added it reaches every site that already has the line, without anyone pasting anything again. It loads asynchronously, so it does not block the page.
Privacy by design
The tracking uses no cookies and stores no IP address. Visitors are counted with an anonymous identifier that changes every day, and Vortex keeps only an approximate location (country and city), the device, browser and language, the pages viewed and any campaign parameters in the link.
It is built to measure a site's performance, not to follow individuals.
Use it to keep clients and win upsells
Share the portal link in your monthly check-in, or use the numbers to explain a drop and propose a fix. Vortex also sends you a weekly report on Telegram with what to improve: a client site that gets no visits, visitors who never call, or a contract still waiting for a signature.
The number of portals depends on your plan: 3 on Starter, 15 on Pro, unlimited on Agency.
Frequently asked questions
Do my clients need an account to see their portal?
No. Each client opens their portal from a private link that you share with them.
Does it use cookies or show a consent banner on my client's site?
The tracking does not use cookies and does not store IP addresses. Whether your client's site needs a banner depends on what else it loads, so check the site's own cookie setup.
What if my client's site is not built by me?
It does not matter. The one-line script works on any website where you can add a script before the closing body tag.
Can I see all my clients at once?
Yes. The analytics page shows all clients combined, and you can switch to one client or change the period between 7, 30 and 90 days.
Try Vortex with your real prospects
Plans from €49 per month, 14-day money-back guarantee, cancel in one click.
Keep reading
- Prove ROI to web clientsWhich numbers to track, how often to report, and how to write a monthly summary a small business owner understands.
- CRM for web freelancersA Kanban pipeline for local prospects, with contracts and client analytics in the same place.
- Vortex vs separate toolsOne pipeline instead of five tools: when it helps, and when a stack of separate tools is the better choice.